If your audience is bored, they won’t listen. So you need to know what will spark their interest. And how, where and when you can best communicate with them. So your message will be heard. And understood – online and offline. We have been successfully doing just that for many years – with a powerful blend of marketing communications and PR.
A family-run company. With a proud history.
The Schultz Group is all about maximizing the fun factor for winter sports enthusiasts. SaltWorks has been supporting the Group’s many resorts, hotels and eateries since 2016. Photo credit: Kristallhütte. More info here.
We are a member of DDB Group, giving us access to offices, teams and specialists in more than 95 countries around the world.
Client: Volkswagen Commercial Vehicles
The brief: Reinforce Volkswagen Commercial Vehicles’ association with surfing and raise awareness of the partnership with surfing world champion Vincent Langer.
The result: Scripting and filming of a record-breaking attempt to surf around Kiel lighthouse, located 18 kilometers from the starting point on the Baltic coast. Seeding on social networks and provision of material to TV channels covering the event, such as RTL, Sat.1 and NDR.
The client: McDonald’s
The brief: Develop an attention-grabbing live social media event that communicates transparency and quality messages in a totally fresh and unique way.
The result: A twelve-hour live show broadcast via Facebook, YouTube and Twitter. 750 stores opened their doors, giving guests a behind-the-scenes tour to verify the quality of McDonald’s products for themselves.
Sunny greetings from Wolfsburg’s soccer training camp in Marbella!
Colleagues Timo and Thomas exploring the Zillertal valley, a popular winter vacation destination in Austria, with client contacts Manfred and Barbara.
We create a story around the brand, and generate content that is shared by the target group.
We produce narratives for the general public that connect opinion leaders and media with our brands.
The client: Schultz Group
The brief: Development of a PR strategy to place the 7th Winzer Wedelcup in the relevant media. Focus on daily newspapers, lifestyle magazines and online portals in Germany and Austria.
The result: The Winzer Wedelcup is both a highlight event and the end of the season in the Hochzillertal. SALT was responsible for the targeted advance announcement, the on-site support of the journalists and for the post-reporting.
We strengthen image and identity within and beyond the boundaries of the client organization by means of effective communications with all stakeholders.
The client: Volkswagen
The brief: Create soccer-related content on Volkswagen’s Facebook page that people relate to and want to share.
The result: Creative concept, production and editing of content based on the popular Facebook “tag someone” feature. 15 related and relatable episodes generated high interaction rates and substantial earned media.
TGIF. Office dog Hanni is yearning for the weekend, too.
We’ve won! An award for the truth about McDonald’s.
The brief: To celebrate the 50th birthday of the Big Mac in a video as part of the #365 Reasons for McDonald’s social media campaign.
The result: A film parody of classic beauty & fashion spots that makes fun of the youth craze in the industry. And by the way, we reveal the secret of eternal youth: with a testimonial that says it all.
We create emotional bonds between brands and people based on their passion for sports.
We design, plan and organize authentic experiences that forge a direct, personal and emotional connection with the target group.
Our co-worker Daniel makes good use of the legendary Snapchat filter to celebrate the launch of McDonald’s hot dogs.
Broad smiles, broad coverage – with SaltWorks
Authors Evely Holst and Uschi von Grudzinski present their novel (set in the mountains) in Munich in the company of our client Martha Schultz of Schultz Group
The client: Bel Germany
The brief: Development, organization and execution of an infotainment event with a focus on the Leerdammer and Bonbel brands for specialist cheese retail staff from across Germany.
The result: We created a unique and vibrant indoor “cheese market” in Cologne. A series of stands provided product information, entertainment and lots of tasty samples to the invited guests – specialist cheese retail staff.
We analyze and develop original content formats that entertain and excite the target community, and build brand loyalty.
The client: Beiersdorf with Nivea Men
The brief: Development and execution of a press event for the official presentation of the cookbook Recipes for Success by German soccer coach Jogi Löw and celebrity chef Tim Mälzers to kick off the annual Nivea Men retail promotion.
The result: The book was unveiled to the press by means of a live cooking event with the two stars. A photo call and Q&A session were just two elements of a comprehensive portfolio of media activities that attracted wide coverage across all channels.
The client: Bavarian farmers’ union.
The brief: Develop a content strategy that presents Bavarian agriculture and forestry in all its rich variety – and show consumers how much work goes into the production of high-quality food.
The result: Implementation of an online platform (www.unsere-bauern.de) for consumers with engaging content on Bavarian famers of diverse kinds, together with their products – plus tips on exciting events, tasty recipes and a special prize: a box full of yummy farmers’ produce.
The view across the rooftops of Munich after a long day at the coal face #münchen #goetheplatz #agenturleben
Is your bark louder than your bite?
The customer: McDonald’s
The task: Development/Production of relevant content for the “# 365 reasons for McDonald’s” campaign, which presents serious topics in a humorous and eye-catching way.
The implementation: A store, a T-Rex and many trashy ideas from the SALT Community Management: In just one shooting day, several clips were created, in which the T-Rex deals with the sustainability goals of McDonald’s, in its very own way.
The brief: Generate lots of social media buzz around the 2017 German soccer cup final.
The result: Organization and promotion of a pre-match event prior to the soccer cup final between Dortmund and Frankfurt in Berlin’s Olympic Stadium. Two teams of leading e-sports professionals, YouTubers and ex-soccer players challenged each other via FIFA 17 Pro Club mode. The game was projected onto a 3,000 inch “screen” on the playing field and broadcast live via Facebook.
Recent media coverage:
Our colleague Tim worked with Volkswagen to give little Moritz a day to remember. More info.
Say cheese!!! Julie has made a new friend and sends farmyard greetings from Holland. #beldeutschland