If your audience is bored, they won’t listen. So you need to know what will spark their interest. And how, where and when you can best communicate with them. So your message will be heard. And understood – online and offline. We have been successfully doing just that for many years – with a powerful blend of marketing communications and PR.
Bosch at IFA 2018
For the IFA 2018 kick-off press conference of Robert Bosch Hausgeräte GmbH we developed an entertaining presentation format and supported 135 national and international journalists.
We are a member of DDB Group, giving us access to offices, teams and specialists in more than 95 countries around the world.
Client: Volkswagen Commercial Vehicles
The brief: Reinforce Volkswagen Commercial Vehicles’ association with surfing and raise awareness of the partnership with surfing world champion Vincent Langer.
The result: Scripting and filming of a record-breaking attempt to surf around Kiel lighthouse, located 18 kilometers from the starting point on the Baltic coast. Seeding on social networks and provision of material to TV channels covering the event, such as RTL, Sat.1 and NDR.
The client: Zentralverband der Deutschen Geflügelwirtschaft e. V. (Central Association of the German Poultry Industry e. V.)
The brief: Development of an eye-catching image campaign that consistently focuses on dialogue with consumers.
The result: Foundation of the poultry republic of Germany as a campaign umbrella. The ambassadors, the poultry itself – cock, turkey and duck – inform consumers about the work and central values of the German poultry industry.
Sunny greetings from Wolfsburg’s soccer training camp in Marbella!
The Beethoven at the Viennese Naschmarkt captures what makes Vienna special; tells stories about its surroundings and history; about the essence of the city. Each floor is dedicated to a specific theme and makes the Vienna connection with influential personalities perceptible.
We create a story around the brand, and generate content that is shared by the target group.
We produce narratives for the general public that connect opinion leaders and media with our brands.
The client: HAK
The task: Development of a strategy for the market launch of the new HAK-products in Germany.
The result: The kangaroo Roos was created to place the new pulses in bags in the media and retail outlets. The campaign was supported by its own Facebook Page and food blogger cooperations
We strengthen image and identity within and beyond the boundaries of the client organization by means of effective communications with all stakeholders.
The client: Volkswagen
The brief: Create soccer-related content on Volkswagen’s Facebook page that people relate to and want to share.
The result: Creative concept, production and editing of content based on the popular Facebook “tag someone” feature. 15 related and relatable episodes generated high interaction rates and substantial earned media.
TGIF. Office dog Hanni is yearning for the weekend, too.
We’ve won! An award for the truth about McDonald’s.
The client: McDonald’s
The brief: To celebrate the 50th birthday of the Big Mac in a video as part of the #365 Reasons for McDonald’s social media campaign.
The result: A film parody of classic beauty & fashion spots that makes fun of the youth craze in the industry. And by the way, we reveal the secret of eternal youth: with a testimonial that says it all.
We create emotional bonds between brands and people based on their passion for sports.
We design, plan and organize authentic experiences that forge a direct, personal and emotional connection with the target group.
Our co-worker Daniel makes good use of the legendary Snapchat filter to celebrate the launch of McDonald’s hot dogs.
SALT provides delicious surprises
Healthy living, food carving and meal prepping are the latest food trends. For Bosch, Europe’s No. 1 household appliance specialist, we are bringing all three trends, journalists and bloggers to one (kitchen) table for the first time.
The client: Bel Germany
The brief: Development, organization and execution of an infotainment event with a focus on the Leerdammer and Bonbel brands for specialist cheese retail staff from across Germany.
The result: We created a unique and vibrant indoor “cheese market” in Cologne. A series of stands provided product information, entertainment and lots of tasty samples to the invited guests – specialist cheese retail staff.
We analyze and develop original content formats that entertain and excite the target community, and build brand loyalty.
The client: Beiersdorf with Nivea Men
The brief: Development and execution of a press event for the official presentation of the cookbook Recipes for Success by German soccer coach Jogi Löw and celebrity chef Tim Mälzers to kick off the annual Nivea Men retail promotion.
The result: The book was unveiled to the press by means of a live cooking event with the two stars. A photo call and Q&A session were just two elements of a comprehensive portfolio of media activities that attracted wide coverage across all channels.
The client: Bavarian farmers’ union.
The brief: Develop a content strategy that presents Bavarian agriculture and forestry in all its rich variety – and show consumers how much work goes into the production of high-quality food.
The result: Implementation of an online platform (www.unsere-bauern.de) for consumers with engaging content on Bavarian famers of diverse kinds, together with their products – plus tips on exciting events, tasty recipes and a special prize: a box full of yummy farmers’ produce.
The view across the rooftops of Munich after a long day at the coal face #münchen #goetheplatz #agenturleben
Is your bark louder than your bite?
The customer: McDonald’s
The task: Development/Production of relevant content for the “# 365 reasons for McDonald’s” campaign, which presents serious topics in a humorous and eye-catching way.
The implementation: A store, a T-Rex and many trashy ideas from the SALT Community Management: In just one shooting day, several clips were created, in which the T-Rex deals with the sustainability goals of McDonald’s, in its very own way.
The brief: Generate lots of social media buzz around the 2017 German soccer cup final.
The result: Organization and promotion of a pre-match event prior to the soccer cup final between Dortmund and Frankfurt in Berlin’s Olympic Stadium. Two teams of leading e-sports professionals, YouTubers and ex-soccer players challenged each other via FIFA 17 Pro Club mode. The game was projected onto a 3,000 inch “screen” on the playing field and broadcast live via Facebook.
Recent media coverage:
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Our colleague Tim worked with Volkswagen to give little Moritz a day to remember. More info.
Say cheese!!! Julie has made a new friend and sends farmyard greetings from Holland. #beldeutschland