Bel Käsemarkt
The client: Bel Germany
The brief: Development, organization and execution of an infotainment event with a focus on the Leerdammer and Bonbel brands for specialist cheese retail staff from across Germany.
The result: We created a unique and vibrant indoor “cheese market” in Cologne. A series of stands provided product information, entertainment and lots of tasty samples to the invited guests – specialist cheese retail staff.