Client: Beiersdorf with NIVEA MEN
Brief: Design and presentation of the Jogi soccer jersey
Execution: Development of a soccer jersey for fans based around the theme of “Give Me 5”. The Jogi shirt was unveiled to the public at a kids’ press conference with its namesake in attendance: German national team coach Jogi Löw. The event included a photo call and a Q&A session with kids. A #giveme5 hashtag campaign was launched to raise awareness on digital channels, with the support of influencers.