Client: ERGO Group
Brief: Positioning of ERGO as a partner to the German soccer cup
Execution: A museum on wheels went on tour with the trophy. The bus took the cup to 17 locations throughout Germany, making the fascinating history of the DFB soccer cup competition accessible to ordinary members of the public. The roadshow highlighted key moments in the history of participating clubs, and legendary players. There was also a competition which entitled the winner to take a replica trophy home.