The client: Bavarian farmers’ union.

The brief: Develop a content strategy that presents Bavarian agriculture and forestry in all its rich variety – and show consumers how much work goes into the production of high-quality food.

The result: Implementation of an online platform (www.unsere-bauern.de) for consumers with engaging content on Bavarian famers of diverse kinds, together with their products – plus tips on exciting events, tasty recipes and a special prize: a box full of yummy farmers’ produce.