The client: Schultz Group
The brief: Development of a PR strategy to place the 7th Winzer Wedelcup in the relevant media. Focus on daily newspapers, lifestyle magazines and online portals in Germany and Austria.
The result: The Winzer Wedelcup is both a highlight event and the end of the season in the Hochzillertal. SALT was responsible for the targeted advance announcement, the on-site support of the journalists and for the post-reporting.