The client: McDonald’s
The brief: Develop an attention-grabbing live social media event that communicates transparency and quality messages in a totally fresh and unique way.
The result: A twelve-hour live show broadcast via Facebook, YouTube and Twitter. 750 stores opened their doors, giving guests a behind-the-scenes tour to verify the quality of McDonald’s products for themselves.
The brief: Develop a Facebook post that highlights the fact that the McDonald’s social media team is taking a winter break.
The result: A video entitled “The Sound of Christmas” where a McDonald’s drinking straw makes the music.
Client: Volkswagen Commercial Vehicles
The brief: Reinforce Volkswagen Commercial Vehicles’ association with surfing and raise awareness of the partnership with surfing world champion Vincent Langer.
The result: Scripting and filming of a record-breaking attempt to surf around Kiel lighthouse, located 18 kilometers from the starting point on the Baltic coast. Seeding on social networks and provision of material to TV channels covering the event, such as RTL, Sat.1 and NDR.
The client: Zentralverband der Deutschen Geflügelwirtschaft e. V. (Central Association of the German Poultry Industry e. V.)
The brief: Development of an eye-catching image campaign that consistently focuses on dialogue with consumers.
The result: Foundation of the poultry republic of Germany as a campaign umbrella. The ambassadors, the poultry itself – cock, turkey and duck – inform consumers about the work and central values of the German poultry industry.
The client: Schultz Group
The brief: Development of a PR strategy to place the 7th Winzer Wedelcup in the relevant media. Focus on daily newspapers, lifestyle magazines and online portals in Germany and Austria.
The result: The Winzer Wedelcup is both a highlight event and the end of the season in the Hochzillertal. SALT was responsible for the targeted advance announcement, the on-site support of the journalists and for the post-reporting.
The client: Volkswagen
The brief: Create soccer-related content on Volkswagen’s Facebook page that people relate to and want to share.
The result: Creative concept, production and editing of content based on the popular Facebook “tag someone” feature. 15 related and relatable episodes generated high interaction rates and substantial earned media.
The brief: To celebrate the 50th birthday of the Big Mac in a video as part of the #365 Reasons for McDonald’s social media campaign.
The result: A film parody of classic beauty & fashion spots that makes fun of the youth craze in the industry. And by the way, we reveal the secret of eternal youth: with a testimonial that says it all.
The client: Bel Germany
The brief: Development, organization and execution of an infotainment event with a focus on the Leerdammer and Bonbel brands for specialist cheese retail staff from across Germany.
The result: We created a unique and vibrant indoor “cheese market” in Cologne. A series of stands provided product information, entertainment and lots of tasty samples to the invited guests – specialist cheese retail staff.
The client: Beiersdorf with Nivea Men
The brief: Development and execution of a press event for the official presentation of the cookbook Recipes for Success by German soccer coach Jogi Löw and celebrity chef Tim Mälzers to kick off the annual Nivea Men retail promotion.
The result: The book was unveiled to the press by means of a live cooking event with the two stars. A photo call and Q&A session were just two elements of a comprehensive portfolio of media activities that attracted wide coverage across all channels.
The client: Bavarian farmers’ union.
The brief: Develop a content strategy that presents Bavarian agriculture and forestry in all its rich variety – and show consumers how much work goes into the production of high-quality food.
The result: Implementation of an online platform (www.unsere-bauern.de) for consumers with engaging content on Bavarian famers of diverse kinds, together with their products – plus tips on exciting events, tasty recipes and a special prize: a box full of yummy farmers’ produce.
The customer: McDonald’s
The task: Development/Production of relevant content for the “# 365 reasons for McDonald’s” campaign, which presents serious topics in a humorous and eye-catching way.
The implementation: A store, a T-Rex and many trashy ideas from the SALT Community Management: In just one shooting day, several clips were created, in which the T-Rex deals with the sustainability goals of McDonald’s, in its very own way.
The brief: Generate lots of social media buzz around the 2017 German soccer cup final.
The result: Organization and promotion of a pre-match event prior to the soccer cup final between Dortmund and Frankfurt in Berlin’s Olympic Stadium. Two teams of leading e-sports professionals, YouTubers and ex-soccer players challenged each other via FIFA 17 Pro Club mode. The game was projected onto a 3,000 inch “screen” on the playing field and broadcast live via Facebook.
The client: ERGO Group
The brief: Emotional positioning of ERGO insurance company as the sponsor of the German soccer cup.
The result: Concept development for and execution of a museum-on-the-road calling at 13 locations, giving the general public a close-up experience of the fascinating history of the German soccer cup. Featuring very special, personal anecdotes and organization of a competition where the winner gets to present the cup in their home town.