The client: Volkswagen
The brief: Generate lots of social media buzz around the 2017 German soccer cup final.
The result: Organization and promotion of a pre-match event prior to the soccer cup final between Dortmund and Frankfurt in Berlin’s Olympic Stadium. Two teams of leading e-sports professionals, YouTubers and ex-soccer players challenged each other via FIFA 17 Pro Club mode. The game was projected onto a 3,000 inch “screen” on the playing field and broadcast live via Facebook.