Client: Bel Germany
Brief: Concept development, organization and execution of three infotainment events for cheese counter sales staff from three German regions
Execution: The events created fantastic opportunities for inside and field sales professionals at Bel to interact with “front-line” shop assistants. These cheese counter staff were able to experience a variety of entertaining cheese challenges that imparted important and interesting facts about Bel’s brands in a realistic sales setting.
Brief: Develop a social media campaign for the new Pizza Mac from McDonald’s
Execution: A famous face was recruited to effectively position the Pizza Mac with the teenage and 20-plus target group: singer/reality-show star Pietro Lombardi posted witty Instagram stories and mobile and video ads showing just HOW fantastic he finds the Pizza Mac.
Client: Beiersdorf with NIVEA MEN
Brief: Design and presentation of the Jogi soccer jersey
Execution: Development of a soccer jersey for fans based around the theme of “Give Me 5”. The Jogi shirt was unveiled to the public at a kids’ press conference with its namesake in attendance: German national team coach Jogi Löw. The event included a photo call and a Q&A session with kids. A #giveme5 hashtag campaign was launched to raise awareness on digital channels, with the support of influencers.
Client: ERGO Group
Brief: Positioning of ERGO as a partner to the German soccer cup
Execution: A museum on wheels went on tour with the trophy. The bus took the cup to 17 locations throughout Germany, making the fascinating history of the DFB soccer cup competition accessible to ordinary members of the public. The roadshow highlighted key moments in the history of participating clubs, and legendary players. There was also a competition which entitled the winner to take a replica trophy home.
Brief: Raise awareness of partnership for the 2018 German soccer cup
Execution: As part of an initiative entitled “It’s More of a Final Together” fans of both teams, Eintracht Frankfurt and Bayern Munich, shared a ride to the 2018 German (DFB) soccer cup final in Berlin. Volkswagen provided 11 cars for the “fan fleet”, Tiguan and T-Roc SUVs. Passengers included team supporters, former soccer professional Christian Ziege and comedian duo Mundstuhl.
The client: McDonald’s
The brief: Develop an attention-grabbing live social media event that communicates transparency and quality messages in a totally fresh and unique way.
The result: A twelve-hour live show broadcast via Facebook, YouTube and Twitter. 750 stores opened their doors, giving guests a behind-the-scenes tour to verify the quality of McDonald’s products for themselves.
The brief: Develop a Facebook post that highlights the fact that the McDonald’s social media team is taking a winter break.
The result: A video entitled “The Sound of Christmas” where a McDonald’s drinking straw makes the music.
Client: Volkswagen Commercial Vehicles
The brief: Reinforce Volkswagen Commercial Vehicles’ association with surfing and raise awareness of the partnership with surfing world champion Vincent Langer.
The result: Scripting and filming of a record-breaking attempt to surf around Kiel lighthouse, located 18 kilometers from the starting point on the Baltic coast. Seeding on social networks and provision of material to TV channels covering the event, such as RTL, Sat.1 and NDR.
The client: Zentralverband der Deutschen Geflügelwirtschaft e. V. (Central Association of the German Poultry Industry e. V.)
The brief: Development of an eye-catching image campaign that consistently focuses on dialogue with consumers.
The result: Foundation of the poultry republic of Germany as a campaign umbrella. The ambassadors, the poultry itself – cock, turkey and duck – inform consumers about the work and central values of the German poultry industry.
The client: HAK
The task: Development of a strategy for the market launch of the new HAK-products in Germany.
The result: The kangaroo Roos was created to place the new pulses in bags in the media and retail outlets. The campaign was supported by its own Facebook Page and food blogger cooperations
The client: Volkswagen
The brief: Create soccer-related content on Volkswagen’s Facebook page that people relate to and want to share.
The result: Creative concept, production and editing of content based on the popular Facebook “tag someone” feature. 15 related and relatable episodes generated high interaction rates and substantial earned media.
The brief: To celebrate the 50th birthday of the Big Mac in a video as part of the #365 Reasons for McDonald’s social media campaign.
The result: A film parody of classic beauty & fashion spots that makes fun of the youth craze in the industry. And by the way, we reveal the secret of eternal youth: with a testimonial that says it all.
The client: Bel Germany
The brief: Development, organization and execution of an infotainment event with a focus on the Leerdammer and Bonbel brands for specialist cheese retail staff from across Germany.
The result: We created a unique and vibrant indoor “cheese market” in Cologne. A series of stands provided product information, entertainment and lots of tasty samples to the invited guests – specialist cheese retail staff.
Brief: Create a branded content format to highlight partnership with Hanover 96 soccer team
Execution: Development and execution of a concept for “An Extra Shift” – a format that entails members of the Hanover squad engaging in two-against-two contests as part of an “extended” training session. Volkswagen vehicles played a key role in a variety of challenges such as soccer golf, soccer biathlon, and “soccernauts”.
The client: Bavarian farmers’ union.
The brief: Develop a content strategy that presents Bavarian agriculture and forestry in all its rich variety – and show consumers how much work goes into the production of high-quality food.
The result: Implementation of an online platform (www.unsere-bauern.de) for consumers with engaging content on Bavarian famers of diverse kinds, together with their products – plus tips on exciting events, tasty recipes and a special prize: a box full of yummy farmers’ produce.
The customer: McDonald’s
The task: Development/Production of relevant content for the “# 365 reasons for McDonald’s” campaign, which presents serious topics in a humorous and eye-catching way.
The implementation: A store, a T-Rex and many trashy ideas from the SALT Community Management: In just one shooting day, several clips were created, in which the T-Rex deals with the sustainability goals of McDonald’s, in its very own way.
The brief: Generate lots of social media buzz around the 2017 German soccer cup final.
The result: Organization and promotion of a pre-match event prior to the soccer cup final between Dortmund and Frankfurt in Berlin’s Olympic Stadium. Two teams of leading e-sports professionals, YouTubers and ex-soccer players challenged each other via FIFA 17 Pro Club mode. The game was projected onto a 3,000 inch “screen” on the playing field and broadcast live via Facebook.
The client: ERGO Group
The brief: Emotional positioning of ERGO insurance company as the sponsor of the German soccer cup.
The result: Concept development for and execution of a museum-on-the-road calling at 13 locations, giving the general public a close-up experience of the fascinating history of the German soccer cup. Featuring very special, personal anecdotes and organization of a competition where the winner gets to present the cup in their home town.